susan kuchinskas, longtime media maven, wrote a nice piece about our überbabe open content model, on her weblog, the 360. an excerpt is below:

Überbabe not only lets fans play with the media, it will pay some of them to do it.

Überbabe is a mythos that contains 100 characters including überbabe herself, the “mother of all Supergirls.” There’s a timeline of events that starts in prehistory and stretches into the future. It plays out in a variety of media, including comics and graphic novels, music, merchandise, real-world get-togethers and now within an online community launched last week at www.uberbabe.com. The überbabe media properties are owned by sugarlab.

From the press release:

Imagine the Superman franchise coupled with the power of an immersive social network and physical community. Imagine MySpace or tribe.net coupled with an innovative entertainment brand and local communities.

Says überbabe creator and sugarlab CEO Lisa Voldeng, “In the realm of entertainment, it’s all about creating a participatory mythology and participatory culture. In the larger cultural landscape, where it seems to really resonate, it’s a great big F-you to fear, paranoia and loathing.”